In Wicked, Fashion is Magic

Something wicked this way comes -- a blockbuster hit! No tornado needed, and we're definitely not in Kansas anymore. After what felt like an eternity of prolonged promotion, Wicked has arrived on the silver screen in a dazzling display of emerald and pink: not to mention rave reviews. In fact, on the heels of a whopping $350 million marketing blitz from Universal, the world itself is awash in pink and green, and we are all wicked.

From Target, to Sunset Boulevard, Starbucks, Lego, Amazon, Hilton, and beyond, the world is wicked. Whether you're pushing a matte-green Target cart down the aisle, sipping an Elphaba Cold Brew or Glinda Pink Potion you picked up from Starbucks, or otherwise partaking in one of the other 400+ brand partnerships, the Wicked takeover was 360 and unrelenting. For its efforts, Universal was awarded an unmitigated smash hit: breaking several records, among them the biggest weekend opening for a non-sequel film this year.

Poster © Universal Studios. All Rights Reserved.

And what glamour! What magic and music! Over a hundred years later from its debut, Oz has proven to be very much alive, and what a spectacle it is. The leading ladies turned in career-high performances, with musical theatre superstar Cynthia Erivo delivering the misunderstood outcast of Elphaba to Ariana Grande's effervescent Glinda. Have we ever defied gravity... higher? I think not!

But to anyone that has been paying attention to the gradual cultural imperialism of Wicked, we know that before the magic of Oz hit our theater screens, it was alive and well in the world -- through the fashion of Erivo and Grande! Before the acclaimed feature film hit the masses, the two served as lovely heralds of the age about to come. In the year preceding the Wicked release, Cynthia and Ariana showed up to all sorts of events wreathed in greens, blacks, pinks, and whites -- and only that. Let's take a look to celebrate the year of witchy, Ozian couture brought to life by our stars.

 

Photo: Kevin Mazur & Gregg DeGuire / Getty Images
 
Oh my Oz! For the 2024 Oscars, Erivo displays bewitching beauty in a custom green dress by Louis Vuitton, themed after the green-skinned Witch of the West. The theme of the night is accessories: Cynthia looks gorgeous in her emerald jewelry and razor sharp nails. Grande herself presents a perfect match to her character in a poofy, bubbly pink dress, accessorized with a pink gem necklace and earrings by Tiffany & Co. Much like their characters, Erivo embodies the strength and power of a fearsome witch, while Grande exudes the sparkling and polished charm of the Good Witch.
 
 
Photo: Matthew Stockman / Getty Images

Au français? Along the River Seine, a familiar vision of pink and green could be seen attending the 2024 Paris Summer Olympics. Grande arrived in a custom silk satin dress by Thom Browne. More like Thom Pink! Erivo provided a perfect contrast in a sinister green strapless dress, and a matching green wide brim hat. And of course, her signature dagger set of long, green nails. The elegant fashion and the stunning colors worn by Grande and Erivo added a touch of sophistication and intrigue to the event. 
 
 

The magic of fashion is no fairytale at all, and with Ja Fashion & Co., you don't even have to leave your comfy bed, let alone be whisked off to Oz. Items from all your favorite brands -- including Louis Vuitton, Thom Browne, Tiffany & Co., and more -- can be found right here at Ja Fashion & Co. at the most competitive prices across the country. We mean it! And if you're located in LA County or Orange County, then you've hit the fashion jackpot; all the designer brands you've wanted are closer than ever before because we offer SAME DAY DELIVERY to orders in this area made before 11 AM! Getting 100% authentic designer items has never been more affordable and quick. No complicated waiting lists or processes: just place your order, and if you're in LA County or Orange County, get ready to put on your 100% authentic luxury item for a night out on the town on the same day.

 

With Ja Fashion & Co., make every day feel like one short day in the Emerald City. With beautiful, authentic designer dresses, gowns, jewels, and hats, come into your magic power as the fashion vision you always wanted to be.

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